Statistics and Analytics
Many website hosting companies typically fail to provide their customers with any means of monitoring their website traffic which is just plain silly. How do you know which parts of your site are working, where the errors are, how many hits you are getting, which keywords are people using to find your site and so on.
We use visitor tracking statistics and analytics to provide a wealth of detailed management information that we as web designers and you as clients use to see how well the site is doing.
These statistics allow us to monitor trends and act upon anything that could help us improve your rankings in the search engines. It might take up to 6 months after a site is first posted to build up a reasonable amount of information to work with. But, once we reach this threshold, we can make tweaks to your site to help keep your visitors coming back, staying longer and finding the pages you want them to find.
How do we do this?
We provide setup and monitoring of Google Sitemaps as part of our website monitoring tools and Google analytics for statistic generation. Both are free but do need some setup time to get working correctly on your site.
We offer set up, monitoring and basic analytics consulting for you, either as part of an ongoing maintenance package or as a one off setup cost for you to manage. Depending on how much you want to get out of analysis of your visitors activity we can help you understand how traffic is driven to your site and how to make improvements.