The way we use the web is changing fast! Like many others, you may already use your mobile or tablet device to do a lot of your web browsing, perhaps even shopping - and you would not be alone!

A study by the Office of National Statistics showed that 61% of adults have used a mobile device to access the Internet on the go, and this trend is increasing. The report summarised that access to the Internet using a mobile phone more than doubled between 2010 and 2013, from 24% to 53%.

A survey by Stanford University in 2012 showed similar findings, suggesting that 30% of adults in the U.S. now own a tablet or e-reader, with global smartphone growth increasing by 42% in Q4 of 2012. In fact, some estimates  suggest that the usage of mobiles now account for almost 20% of ALL Internet traffic globally!

Why Build for Mobile Anyway?

Yet despite all evidence pointing towards a more mobile future for our Internet, few websites are actually prepared for this new era! Does your website have provisions for mobile users? So let me ask you: would you invest in a car manufacturer who's cars only ran on 80% of roads now, and may only work on 50% of the roads in a couple of years time? It just wouldn't make sense!

In our experience, one of the challenges is that many website owners don't realise the full benefit to their business of having a mobile friendly website. According to this study 62% of companies that designed a website specifically for mobile had increased sales, so why is this?

How Will a Mobile Site Benefit Your Business?

Making sure your customers have an excellent mobile experience will help them find the products they are interested in quicker, and (most importantly!) will keep them browsing your site longer and coming back for more! Think of your website as a shop - it needs to be easy to access and helpful to people looking for people who may be on a mission to find something specific. If you wonder why this is important - this study found that 40% of people will abandon a web page if it takes more than three seconds to load. Do you really want to even give people the chance to change their mind and leave?

Challenges for Mobile Users of Non-Mobile Friendly Websites

So what challenges do your customers face if you do not have provisions for mobile users of non-mobile friendly websites, and how can they be resolved?

  • One of my personal pet peeves is having to zoom in on every page I move between - as the phone tries to display the full page (leaving the text too small to be readable!). This happens because mobiles have very different sized screens with different resolutions to a full desktop computer screen.
  • If a page takes a long time to load because there is a lot of content (e.g. images, javascript and so on) that are not well optimised for mobile and too big to be handled well across the network can cause page load times to be quite high!


How To Make Your Website Mobile Friendly

Fortunately, help is at hand! There are now many great ways to make your website mobile friendly such as using JQuery Mobile or by using a CSS framework like the Twitter Bootstrap. So the next time your developer tries to convince you that you need to make your site mobile friendly - they're not just doing it for the money, but your own interests as well!

If you are interested in a mobile friendly website or even mobile applications, Simon Antony Ltd can help! Why not give us a call on 0161 300 8150 and let us help get your website future proofed!