Search engine optimisation (SEO) is really divided into two halves: both the on-site SEO and off-site SEO. Search engines can trawl our sites, index all the relevant content, ignore non relevant content and provide search results to their users. Although search engine algorithms are always changing, there are tried and trusted SEO methods that can give your website solid visibility.
Metatags, along with relevant textual content of your website, are critical components of SEO. Metatags are special tags in the code of your web pages that provide search engines basic information about your site and what it provides. Here is an overview of some basic tags.
- Title tag: The title of your web page. This is the information that shows up in the title bar of any web browser.
- Page description: A brief but informative description of the content of your web page. It is important to provide specific information about each page rather than to give each page in your site the same page description.
- Keywords: Less importance now but it's a list of keywords and phrases that someone might use to look for your website/webpage. By providing search engines with specific keywords, you're encouraging them to include your pages in their search results when people search for the same terms.
- The textual content of your website is also informative to search engines. If every page on your site had the same basic text, or no text at all, any search engine would have a hard time seeing what your site is about.
It is therefore critical to include well-written text on your web pages. Pages full of pictures and graphics, forms, and scripts that don't include any other text are virtually invisible to search engines. Include unique textual content to distinguish your web pages from the others out there.