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simonantony

About Simon Antony.

Discover Our Web Design and SEO Services in Llandudno, North Wales

Who is Simon Antony?

Simon Antony is an Umbraco Silver Partner agency based in Llandudno, North Wales and the Isle of Man, and a brand of Simplepage Ltd, one of fewer than 150 Umbraco Silver Partners worldwide. Founded in 2008, the company is led by Simon Steed, Umbraco MVP 2026, with 33 years in software development, 20 of them building .NET solutions across infrastructure, software engineering, and technical leadership.

We specialise exclusively in Umbraco CMS development, support, and optimisation. Our client portfolio spans healthcare (NHS), charity (British Red Cross), telecoms (Vodafone via Yes Telecom), recruitment, marine science, and professional services, built almost entirely through referrals and repeat business over 17 years.

According to BuiltWith, Umbraco powers over 730,000 live websites globally. As specialists, we bring deep platform knowledge that generalist agencies simply cannot match. We've delivered Umbraco solutions across every major version from v4 through v17, making us one of the most experienced Umbraco teams in the UK relative to our size.

What we do

Four areas, one platform.

Our work falls into four areas, all centred on Umbraco.

Custom Umbraco development
Bespoke website builds on ASP.NET Core using C#, Razor views, and Umbraco's composition-based content architecture. We work directly with clients and as a white-label partner for other agencies.
Umbraco development
Migrations and upgrades
Moving sites to Umbraco from WordPress, Sitecore, Classic ASP, and older Umbraco versions. Our migration writing has become a reference resource in the Umbraco community.
Migrations and upgrades
Performance audits
Comprehensive technical audits covering Core Web Vitals, security headers, schema markup, and AI search readiness. Clients average a 40% Lighthouse improvement within 30 days.
Audits and performance
Retainer support
Flexible monthly plans covering security patching, version upgrades, performance monitoring, and ad-hoc development. Most retainer clients have been with us for over three years.
Retainers and support

Meet The Team.

Three people, one platform. Every project gets senior attention.

Simon Steed
Simon Steed
Founder, Senior Developer and Technical Architect

Simon founded Simon Antony in 2008 after a career in IT leadership including Head of IT and Development at Yes Telecom (now part of Vodafone), where he led infrastructure integration during the Vodafone acquisition. He was named Umbraco MVP in 2026 and has 33 years in software development, 20 of them building .NET solutions with C#, ASP.NET, SQL Server, and Windows Server infrastructure.

Simon has delivered Umbraco projects across every major version from v4 through v17, and his technical writing on Umbraco migrations has been referenced by the wider Umbraco community. He's based between Llandudno, North Wales and the Isle of Man, and works remotely with clients across the UK and internationally.

LinkedIn

Sharon Steed
Sharon Steed
Managing Director

Sharon is Managing Director of the Simon Antony brand at Simplepage Ltd, running the commercial side of the business: client contracts, finances and business operations. Her background in business finance ensures projects are scoped accurately, invoiced transparently, and delivered within agreed budgets. Sharon handles all client onboarding, contract management, and financial reporting, freeing the development team to focus entirely on technical delivery.

LinkedIn

William Steed
William Steed
Software Engineer, Umbraco Certified Master

William joined Simon Antony as a Junior Software Engineer, bringing fresh perspective and modern development skills to the team. He achieved Umbraco Certified Professional status at age 15, one of the youngest people to earn the certification, and has since progressed to Umbraco Certified Master, the highest individual Umbraco certification. He contributes to both client projects and the company's technical blog.

William works across the full Umbraco development stack including C#, Razor views, JavaScript, and CSS. His recent blog posts on Umbraco development practices demonstrate a practical, hands-on approach to problem-solving that complements the team's senior expertise.

LinkedIn

Company facts

The facts, in one place.

Founded 2008
Company number 139122C (Simplepage Ltd, Isle of Man)
Base Llandudno, North Wales and the Isle of Man
Partnership Umbraco Silver Partner since 2025, former Gold
Credentials Umbraco MVP 2026 (Simon Steed), Umbraco Certified Master (William Steed)
Clients UK and US
Team Three people, senior-led
Contact hello@simonantony.co.uk, 07967 739393
Other brands simplepage.com, onboardo.im, auditmywebsite.co.uk, umbracofreelancer.net

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