SEO and content strategies that drive growth
Umbraco SEO goes beyond standard search optimisation because Umbraco's architecture requires technical decisions that directly affect crawlability, indexing, and structured data output. Unlike WordPress, where plugins handle meta tags and sitemaps, Umbraco needs canonical URLs, XML sitemaps, robots.txt directives, Open Graph tags, and JSON-LD schema implemented in code.
A developer who doesn't understand SEO will build an Umbraco site that's technically invisible to search engines despite looking great to users. A specialist builds one that search engines can read, trust, and rank.
Search itself has changed too. AI-powered engines now answer questions directly and cite the sources they trust, a discipline called Generative Engine Optimization (GEO) that most agencies aren't yet addressing. We optimise your Umbraco site for both: found by Google, cited by AI.
Three ways to engage, each built around the reality that search visibility is a continuous process, not a one-off project. No lock-in contracts: you stay because you see results.
We configure robots.txt for AI crawlers and monitor access logs for GPTBot, ClaudeBot and PerplexityBot to verify your content is actually being indexed by AI systems.
We create and maintain llms.txt files, the emerging standard that helps AI systems understand your site structure and find your best content.
schema.org markup (Organization, BreadcrumbList, Article, FAQ, Service) implemented in code, so both search engines and AI systems can parse exactly what your pages mean.
Our GEO audit methodology scores every key page on a 0-100 citability scale: passage structure, source attribution density, question-answer format, and self-contained answer blocks. It predicts how likely AI systems are to cite you.
Get answers to some of the most common questions about our services, expertise, and how we can help with your digital projects.
Keeping your website running smoothly while focusing on your business can be overwhelming. We get it. That's where we come in. Think of us as part of your team, handling the technical stuff so you don't have to.
Please fill out the form below or contact us directly at hello@simonantony.co.uk
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An Umbraco Silver Partner agency in Llandudno, North Wales and the Isle of Man, building and looking after Umbraco and .NET websites for businesses and agencies across the UK and beyond. Simon Antony is a brand of Simplepage Ltd.
Maesgwyn, 3 Claremont rd,
Llandudno, North Wales, LL30 2UF