What we can help you with

Content generation & management

Your marketing team needs more content but you can't hire more people. Why not integrate AI into your workflow. It can generate first drafts of blog posts, product descriptions, email copy, and social media content. Your team reviews, refines, and publishes. Result: 3x the output, same team size.

Tools like Eddi can handle this natively inside your Umbraco backoffice - your editors draft, refine, and publish without ever leaving the CMS.

Sales proposals

Sales needs customised proposals for different prospects and industries. Instead of your team building them from scratch, utilise AI to generate tailored proposals based on your own writing style and templates then sprinkle in your customer information. Your sales team reviews and sends. Time per proposal drops from 6 hours to 30 minutes.

Customer support

You're drowning in support tickets. AI can handle initial triage, answer routine questions, and flag complex issues for humans. As a result, your team will respond to fewer repetitive questions and focuses on actual problem-solving. Customers get faster responses.

You can also use AI to make sense of complex customer queries and cut to the meat on the bone, quickly and accurately. This results in a much more efficient use of your time only dealing with the core issue and not the fluff around it.

Multi-Language expansion

Do you want to enter new markets but can't afford professional translation for everything? AI can now handle the initial translation; light review from local team members ensures accuracy. You expand globally at a fraction of the cost.

Knowledge organisation

Your company knowledge is scattered in emails, documents, and people's heads. Why not use AI to help you organise it into a local searchable knowledge base. Your team finds answers faster, common questions can be quickly answered, new ideas formulated based upon previously stored data, new hires get up to speed quicker.

Meeting & report summarization

Managers can easily spend hours writing status updates and summarizing meetings. AI automation can transcribe, summarise, and format them whilst they get on with other work. What took 2 hours now takes 10 minutes. Your team gets the same information in better format and much faster and more accurate than ever.

SEO & website content

Do you want better search rankings but don't have a dedicated SEO team? Why not use AI to analyse your content, suggests improvements, generates optimised meta descriptions, and recommend linking strategies. More organic traffic without hiring. Typically SEO reports in the past could easily take a couple of days on complex sites, with the right structure, this can now be done in less than an hour!

Eddi handles this as part of its core feature set - analysing your existing content, suggesting improvements, and helping your editors optimise pages directly inside Umbraco.

How it all actually works

This isn't sci-fi - it's available now and integrates into how your team already works. For Umbraco sites, that means AI built into the backoffice itself, not bolted on from the outside.

We start with an honest assessment of where your team loses the most time. Usually it's content production, support triage, or reporting. We connect the right AI tools to your Umbraco site and internal systems, start with one high-impact workflow, measure it, then expand from there. Your team learns as they go - it doesn't require formal training or a long onboarding process.

If you're an agency managing multiple Umbraco client sites, Eddi can become a premium service you add to retainers.

Our own product, Eddi, is built specifically for Umbraco sites - an AI assistant that lives inside the backoffice and helps your content team work faster without changing how they work. Find out more at eddi.im.

Real Examples

Example 1: Marketing team productivity

Situation: Your 3-person marketing team wants to publish more content but can't hire more people. Blogging one post per week would be ideal,they're managing one per month.

With AI: Your team outlines topics in 30 minutes. AI generates 1,500-word first drafts, the team then refines and publishes in an hour. Result: 4 posts per month instead of 1. Same team, the system pays for itself in one week through improved organic traffic.

Example 2: Support overload

Situation: Your support team handles 50+ tickets daily. Many are repetitive questions, response time is 18+ hours, staff and customers are frustrated.

With AI: An intelligent system answers 60% of routine questions instantly via a chatbot. Your team gets tagged with the more complex issues. As a result, response time drops to 2 hours for routine and same-day for complex. Customers are happier, your team is less burned out.

Example 3: Sales acceleration

Situation: Your sales team spends 3-4 hours per deal building custom proposals from templates. They're frustrated with admin work instead of selling.

With AI: Your CRM feeds prospect data into an AI system that generates customised proposals based on your templates, sales reviews them and sends in 30 minutes. Time per proposal drops from 4 hours to 30 minutes. Your team closes more deals with the same effort.

Example 4: Global expansion

Situation: You want to enter Spanish and German markets but translating all your marketing materials would cost £20,000+ and take weeks.

With AI: Your existing English content gets AI-translated overnight. You hire a freelance translator in each market to review and adjust tone for £500 each. Cost: £1,000. Timeline: 3-4 days. You can test new markets without major investment.

Example 5: Content team using Eddi

Situation: Your marketing manager maintains a busy Umbraco site. Writing new content, updating existing pages, and keeping SEO current takes most of their week, leaving little time for strategy.

With Eddi: They brief Eddi on a new page topic, it generates a draft using your existing content as context, suggests SEO improvements, and flags pages that need updating. The manager reviews and publishes. Output triples, and they get their week back.

What this means for your budget

No need to hire more people

As you grow, you don't need to proportionally increase your content, marketing, or support team. Your existing team handles more through AI-assisted workflows.

Cheaper than outsourcing

Translation: £1,000 in AI vs £20,000+ for a translator.

Content creation: AI drafts + your team vs hiring a copywriter.

Support: AI handling routine questions vs hiring support staff.

Measurable costs

You pay for what AI you use. Most mid-sized companies spend £300-£1,500/month depending on usage. That typically pays for itself in 1-2 weeks through time savings.

Revenue impact

Better content drives organic traffic. Faster sales processes close more deals. Better support reduces churn. Faster market entry opens new revenue streams. The efficiency gains compound.

What comes next

If you're a growing company struggling with the efficiency demands of scale, AI can help - not as a magic solution, but as a practical tool that frees your team to do higher-value work.

We offer two ways to get started:

Try Eddi - our AI assistant built for Umbraco sites. Join the waitlist at eddi.im and be first to know when it launches.

Talk to us - if you want a broader AI integration across your business systems, we're happy to have an honest conversation about what makes sense for your situation.